Buying groceries online is painful.
Between work and home, you have a busy life. Running out of essential items is a pain, but so is supermarket shopping. You waste time getting to and from the supermarket. And then you pick your own products off the shelf, and stand in line at a checkout. You’d love to be able to shop online, but you tried it before and it wasn’t easy: And you couldn’t shop easily with your favourite local supermarket, which is where you’d rather spend your money.